In December 2008, Rihanna contracted with Gucci to appear in their ads for the Tattoo Heart Collection, a special-edition line. In the Gucci handbag ad, Rihanna is seen hanging from a giant hoop, scantily clad in a barely-there white bodysuit and wearing an oversized white Gucci purse. The success of her single, "Umbrella" earned her an endorsement deal with Totes. Her handlers pitched her hit "Umbrella" to Totes and the song became the soundtrack for commercials in which she starred.

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